Making everyday meals special with Larah
Larah had improved significantly after Borosil’s acquisition, but in a category where design is the primary reason people choose dinnerware, their designs felt outdated. To stand apart, it needed a revamp in aesthetic that could make everyday meals feel special.
We carefully identified and selected a bouquet of themes that blended contemporary western designs with intricate Indian motifs. The result? An elegant and striking design that made Larah dinnerware stand out from any other dinnerware. Truly making everyday meals look special.
Before embarking upon the design detailing, we visited their factory to understand the exact process of opalware manufacturing and decal labelling, including constraints of feasibility and cost wrt to colour choices.
To ensure seamless execution of our preferred designs, we revisited the factory, to test colour, material and finish in the decal process, upto our satisfaction.
We created a timeless TVC celebrating “khaane ko banaye khaas”, built around a product design we developed - one that went on to capture nearly 80% revenue.