Building India’s first social network for investing
Multipie was on the journey to help investors make investing decisions with deliberation and validation.
Making the first impression count:
Instead of the industry practice of demanding all the user information upon App launch, we introduced the app through its product benefits.
Letting users customize their feeds:
Users could curate their home page content and feed based on their investment preferences.
Investing meets social:
Borrowed from familiar social patterns like ‘Instagram Stories’ and Twitter Threads to familiarize users easily with the platform.
Transparency with control:
Users see their friends' portfolio allocation across equity, gold, and debt. Privacy settings let users reveal strategy through percentages, while keeping their actual investment amounts private.
Actionable Insights:
Real-time portfolio standings with buy/sell functionality was integrated directly across different Brokers. Users could transact without leaving the App.
Curated intelligence:
Handpicked recommendations based on users’ portfolio and feed. Detailed stock research with peer analysis backed by Multipie's proprietary financial frameworks.
